Outreach

Community outreach email rules

How Kintrae should contact organizations respectfully while building and correcting the directory.

Outreach should be one-to-one, source-based, and easy to stop. Natural-person marketing must not be sent without the required prior consent.

Version 0.1 · 23 September 2026

Before sending

  • Record the source of the contact address and whether it appears to belong to an organization, role address, or natural person.
  • Classify the message as civic research, service communication, or marketing before sending.
  • Use public general or role addresses where possible. Treat named or personal addresses with extra care.
  • Do not send natural-person marketing unless the required prior consent has been recorded.

Message rules

  • Identify Kintrae and why the person or organization is being contacted.
  • Send individually or with recipient addresses hidden from each other.
  • Include a working stop-contact route in every outreach message.
  • Avoid sensitive inferences, hidden-location details, or unnecessary personal data in email bodies.

Objections and retention

Objections should be honored promptly. Keep only the minimal suppression record needed to avoid re-contact. Unresponsive outreach leads should be deleted or reviewed after the retention period in the retention schedule.

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